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The three Vs discussed at What's Next 2019

by Team FUCCHA

A media, communication, and entertainment confluence that has provided new-age insights time and time again for the past few years, it was evident that What’s Next 2019 would be no different. The event, conducted by Pearl Academy, was held at the Waterstones Hotel in Andheri, Mumbai and was attended by numerous industry stalwarts and new-age professionals in the field of the media industry. It provided us with several enlightening insights into the developments & trends that will govern various facets of this industry.


The conversations during this event were nothing short of eye-opening, exploring three significant themes pertaining to the modern state of the media industry:

?        Future of Entertainment Content in the Digital Age

?        New Business Models in Digital Entertainment

?        Bridging Skill Gaps and Talent Grooming for the Digital Age

One of the major takeaways from this event was a discussion featuring the 3 Vs that the media industry needs to focus on to stay relevant in the coming future – Voice, Vernacular, and Video.

Voice

The power of voice has become all the more palpable in modern times, and one need only look at the manner in which technology has developed to understand why this is the case. Take Google as an example – the most popular search engine in the world is devoting substantial time and resources to perfect the system of voice search. The integration of this technology in modern smartphones and the prevalence of smart assistants like the Amazon Alexa and Google Home should also be indicative of how big a role voice functionality will play in the long run.

Thus, it’s vital to ensure that brands take into account the increasing prominence of voice search and integrate the same in their marketing strategies. Accommodating this new-age technology will go a long way in ensuring success with these initiatives and lead to better ROI.

Vernacular

Having an impeccable and varied vernacular is critical to one’s success. After all, a message would be all the more impactful if it resonates with the audience at a more salient level – something that can be accomplished by a media professional that is well-versed in the appropriate vernacular that can be used for a specific target audience.

However, not everyone can be multilingual, but this drawback shouldn’t affect brands. It’s just a matter of hiring a diverse range of professionals who cover various types and forms of vernaculars – something that is very much required in a country like India.

Video

There’s one word synonymous with the media & communication industry that everyone wishes to reach – namely, reach. After all, there’s no point of investing in a creative and intelligent communication strategy if there’s no reach for the same.

One of the best mediums that help bring in the highest amount of reach in modern times has to be videos. The fact of the matter is that video marketing is the most sought-after form of marketing in today’s day-and-age, and for a good reason – 50% of web users look for a video before visiting a store, while 79% of consumers prefer watching video content as opposed to reading about a product. These concrete facts should be more than enough to illustrate how important video is as a medium of communication.

What’s Next 2019 was a landmark event that detailed out some of the key trends in the media & communication industry. One crucial takeaway that professionals should keep in mind is the importance of Voice, Vernacular, and Video – the three significant facets that will play a key role in shaping the industry as we know it.

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Category Archives: Life At College

The three Vs discussed at What's Next 2019

by Team FUCCHA

A media, communication, and entertainment confluence that has provided new-age insights time and time again for the past few years, it was evident that What’s Next 2019 would be no different. The event, conducted by Pearl Academy, was held at the Waterstones Hotel in Andheri, Mumbai and was attended by numerous industry stalwarts and new-age professionals in the field of the media industry. It provided us with several enlightening insights into the developments & trends that will govern various facets of this industry. The conversations during this event were nothing short of eye-openi